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A bit of history

In 2016, when cartoonbase started to make the transition into the creative agency it is today, I joined Thomas, Martin and the team. I haven’t regretted it for one moment.

After three years of working on direct relations with our clients, like the Boston Consulting Group, UNHCR, and Solvay, I was asked to lead our office in Brussels and become the country manager of Belgium.

Brussels, like cartoonbase, is a melting pot of many different cultures and disciplines.
At cartoonbase, we truly believe that creativity is not solely the realm of so-called “creatives”; on the opposite, “creatives” challenge content. This is genuinely iterative teamwork.

If you drop by one of the cartoonbase offices, don’t be surprised if you overhear a heated conversation between an illustrator and a writer about whether pretzels or apples are the best representation for quantum particles, or if it is vital to have a thorough understanding of the way central banks work to grasp the concept of blockchain.

That’s one of the reasons why our clients love working with cartoonbase.

Next time you’re in the neighbourhood, don’t be shy and experience this unique spirit in our office yourself. Oh, and while you’re at it, you’re invited to drop by and play a little game of kicker!

You’re always welcome,


Pauline Piers de Raveschoot
Country Manager - Belgium

Brussels is a melting pot of cultures

How we create your next animation, visual or graphic identity in Brussels

Content first! There is no good communication campaign without substance. From the idea to a well-crafted concept, a graphic identity and a story that is told striking the right tone and pushing the right buttons, your content is what makes your message come alive. Over the years, drawing on our experience across diverse fields and projects, we have fine-tuned our approach to deliver visual content that makes you feel something. We make sure all our projects reflect what we call our DNA, the recipe for a good project:
  1. Touch the right cord. The first thing we ask is how you want the audience to feel about your message. This is the central pillar of any campaign and determines the style, tone, length, distribution channel, etc.
  2. Simplify without dumbing down. Of course, knowing how you’d like people to feel about your message doesn’t replace the message itself. We get straight to the point: our content creators make sure to cut all unnecessary information. Every sentence, visual, word or music should serve a purpose:
    • Does it contribute to striking the right tone?
    • Does it convey an important piece of information? One that truly contributes to the objectives of the communication plan?
  3. Prototype quickly. No need to have finalised material to exchange ideas. Fast prototyping gives room to co-creation, corrections and exchanges. It enables us to provide you with ideas and you to direct us where you want to go.
  4. Treat all content equally. It’s not because you are training people or discussing complex matters that your communications must be dull. Quite the contrary: getting your message across is worth the extra mile, whatever the scope.
Read about our approach as a creative agency Browse our projects Think we can help you? Contact us

Open positions at our office in Brussels

We are always on the lookout for talent. If you would like to join our team, please send your application to: