Animation of a moonwalk Logotype of Cartoonbase

Digital brainstorming

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As part of its effort on digitalisation, the french bank, Société Générale organised a full day of brainstorming on innovative high-tech solutions. The event took place simultaneously in its headquarters in Paris and in Bangalore. We collaborated with the Parisian agency Little Wing to help facilitate the creativity workshops, combining Luc's techniques with an inspiring graphical universe.

 

Brainstorming invitation graphic design innovation drawing

souligne

 

TRAINING OF THE FACILITATORS

 

We trained the brainstorming facilitators to some of Luc's ideation techniques and designed a video with 5 brainstorming tips to be shown before every creativity session. We also organised storyboarding sessions to enrich the video with examples of the every day life of the bank. 

 

Luc de Brabandere keynote speaker creativity brainstorming

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Brainstorming facilitation posters tips creativity

YouTube

The video for Bangalore

YouTube

The video for Paris

souligne

 

CREATION OF A GRAPHICAL UNIVERSE

 

We created a full visual identity for the event: invitations, badges, posters, kakemonos and even a giant photocall structure.

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