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Traditional animation videos

The flipbook, reinvented

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What is it?

Traditionally, animations used to be created by hand-drawing each frame and sequencing them so they appeared to be moving.


This is how it was done before computers came along, but the information age did not eliminate this technique – rather, it helped traditional animation evolve into a distinctive style with its own unique appeal and purpose.

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Why do you need it?

Traditional animation works well to convey emotions, giving a lot of character to your video.


Character is the key word: this style lets you tell a story in a compelling way by enabling you to animate characters, drawn in a style that fits the topic.


And as you know, storytelling is among the best ways to get your audience interested and help them remember you.


Traditional animation will help them connect by featuring a universe reminiscent of things that are light and fun – even if you need to talk about serious stuff.

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What will it look like?

Traditional animation reveals its heritage, being recognisably based on drawings. That’s a good thing: to the average viewer, it signals the potential for entertainment. Having said that, there’s a myriad of styles to choose from.


Tips for a successful traditional animation video:

  • Pick the style based on the tone and scope of your video. A cartoon style lends itself well to a funny video, a realistic style to an informative one; a children’s book style to an emotional topic, etc.
  • Combine traditional and other forms of animation. While you’ll need a drawing of each individual posture you’ll character will feature in, these can easily be combined with motion design or 2D animation for other aspects such as abstract shapes or static backgrounds.
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Three popular use cases for traditional animation videos

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