Interactive infographics
Data, but dancing
What are interactive infographics?
Interactive infographics aren’t just your run-of-the-mill bar graphs or pie charts in their animated version. They are data visualisation turned into an experience, inviting users to click, hover, scroll or tap to unveil deeper insights. It’s like handing someone a treasure map instead of a list of GPS coordinates.
By making infographics dynamic, it becomes easy to show rather than tell about growth or reduction, evolving behaviours or changing landscapes. Data is dynamic by nature. Animated infographics can tell its story. And if you involve the audience in how the story unfolds, you can be sure to have their attention.
Why does your organisation need interactive infographics?
Let’s face it, data can be dry. Interactive infographics give you a way to share complex information in an easily digestible and even enjoyable format. Your audience can explore data at their own pace, peeling back layers to find the details that matter to them.
Data is also abundant. Do you trust your audience to read through long reports and extract the relevant facts and figures from tables, texts and diagrams? We thought so. Statistics show that infographics are up to 61 % more effective in boosting learning than other content such as articles or slides.
Interactive infographics enable you to direct focus to the data that is most meaningful, highlight plot twists in the story it tells, and make your audience a part of the narrative.
Tips for creating interactive infographics that foster action
How to get your audiences to engage with your date? Follow these strategies to deliver impactful infographics:
- Carefully select the data to animate. Sure, one infographic will say more than a thousand words, but don’t take this all too literally: it’s best to focus on the most meaningful data that you can turn into a memorable narrative to avoid information overload.
- Make it tangible with visual metaphors. Translate figures into a real-world analogy to make them concrete and relatable. Even better if that analogy evolves in line with your statistic – you are literally bringing your data to life.
- Actions must bring rewards. If you are asking people to interact with your infographic, they must get something out of it. Ideally, that’s not just more information – if their prompt triggers something that is surprising, fun, beautiful to look at or provides actionable insights, they will keep on prompting.
What will your interactive infographic look like?
Imagine a digital canvas where every data point is a burst of colour, every line a pathway to new insights, tying the experience together into a cohesive story. Your branding shines through each element. Interactivity isn’t an afterthought; it’s the soul of the design.
Your audience won’t just view your data, they’ll interact with it. At Cartoonbase, we’re not just about showing data; we’re about making it pop and sizzle. Our smart illustrations turn your metrics into memorable, meaningful digital experiences.
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