SNCF — Getting e-conferences on track with live drawings
A digital experience that brings employees together.

SNCF is France’s national railway company.
Challenge
SNCF organises 20 employee-focused conferences every year, each one with key speakers. They came to us for our live-drawing service for all 20.
Approach
Quick Thinking: Each conference covers fairly complex topics and we never know what exactly will be said by a given speaker. That means that our illustrators have to be quick on their feet when figuring out how to illustrate a certain topic.
Long-Lasting: The frescoes that we made for the event serve as reminders of what was discussed and of the event’s vibe as a whole. Our frescoes are like hard-copy memories that can be kept forever. We even made a book full of all the frescoes we’ve made.

Impact
For the last 3 years, we’ve been invited back to do our live-drawings at all 20 yearly Atelier 574 conferences to accompany their key speakers. We now have over 60 frescoes that explain complex topics in a fun and understandable way!
3
Years of continuous partnership
20
Conferences covered
60
Frescoes illustrating complex subjects