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Special Olympics Switzerland is an independent national foundation that promotes sports for children, young people and adults with disabilities.

Context

Special Olympics approached us to produce a video that could be used to introduce the UNIFIED program to foundations and other stakeholders. The program is designed to put the UN Convention on the Rights of Persons with Disabilities (CRPD) into practice, by providing them easy access to sporting activities.

Approach

Accessible to all: One of the main benefits of using animations is their accessibility: anyone can identify with the simple shapes and lines that make up an animation video. We coupled this with a heartwarming story that showed Luca’s experience of being excluded from activities, and how the organisation could help. This personal story – evoking universal empathy – helps audiences understand the need of people with disabilities to have access to sporting activities to socialise, stay healthy and have fun.

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Children’s Book: Do you remember reading Roald Dahl as a child? Though designed for children, his stories (and illustrations) capture something eternal. This is the look and feel we captured with our illustrations. Like a children’s book come to life, Luca’s story reminds you of a simpler time, while still telling a truly emotional story.

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Impact

Luca’s tale helped communicate Special Olympics’ goals and values during presentations in a way that stands out from the usual presentation. The videos were also made available on YouTube – helping to clarify what Special Olympics is for intrigued visitors.

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