Ear candy that’s good for you
What are branded podcasts?
Podcasts are digital audio shows that offer an intimate, engaging way to convey information and get messages across. Think of them as modern radio programmes, but way targeted and more flexible: listeners can choose where and when to listen to what, and pick content that precisely fits their mood and interests at any given time.
Branded podcasts use that format and turn it into a marketing device that serves the brand and users’ needs at the same time.
Why does your organisation need a branded podcast?
Imagine catching the ear of your customers or colleagues as they commute, work out, or just lounge on a sofa. That’s the beauty of podcasts. They sneak into everyday moments, turning passive listening into active engagement.
The number of podcast listeners globally is predicted to reach 504.9 million by 2024. Why not tap into that potential audience?
Whether it’s industry insights from experts or thought leadership, lifestyle advice or storytelling with benefits: podcasts can give your brand an edge while tackling an array of topics. The best one’s will get your audience hooked, impatiently waiting for the release of the next episode.
Tips for creating a branded podcast
How to make your brand shine while delivering value to listeners? Here are some basics for building a faithful podcast audience:
- Build your content around your audience. Whatever you’d like to say, they will only listen if it’s interesting, helpful or entertaining for them. Start where your expertise and their interests intersect.
- Stick to a schedule. Publishing episodes regularly, with a coherent theme and tone of voice, will build loyalty. It helps listeners build your content into their routines – soon, they won’t know how to do without it!
- Engage with your audience. Invite feedback, and foster a community around your podcast. In practice, think of where and how you can best provide a platform for giving listeners their say – and make sure you take their input on board.
What will your podcast sound like?
Imagine crisp sound quality, compelling storytelling, and engaging dialogues. We will help you create podcasts that don’t just sound good; they make your listeners smarter.
Your podcast won’t just be another content snippet lost in the digital haystack. We work with you to craft episodes that reflect your organisation’s identity and mission, creating a sonic experience that’s music to your audience’s ears.