Explaining complex concepts

‘Getting’ it: connecting is the key to unravelling complexity

It can be a headache to communicate on abstract or technical topics: how to get the message across without being boring? How to put it simply without dumbing it down?

To explain complex concepts to large, non-expert audiences, we need to help them connect – emotionally, and visually. Explainer videos are a great tool for doing just that: by combining a clear narrative with imaginative visuals, they help bring your content to life to make it understood.

Simplicity is bliss: explaining complexity is about getting down to the core

As French writer Antoine de Saint-Exupéry once said: perfection is achieved not when there is nothing left to be added, but when there is nothing left to be removed.

That’s why we dig deep into every topic we cover. We digest the technical information and strip it down to its key elements.


By turning it into a story and combining it with the right visuals, we create explainers that go straight to the point and hit the right spot. Our explainer videos, articles, web content and illustrated slide decks will make your message heard, understood, and remembered.

The narrative thread and visual universe we define as part of your explainer can easily be replicated across a variety of other communication assets. From website content to social media videos, we help you ensure consistency across your communication channels.


Let’s embark on this creative journey together and tell the stories that matter.

Our projects explaining complex concepts

How we can help

The following products work especially well to explain complex concepts



Reaching diverse audiences with clear, inclusive content and a touch of emotion



Creating a narrative drawing the audience in to get the message across

Visual thinking

Visual thinking

Using the power of images to make complex messages simply understood