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Creative brand videos

Framing the bigger picture

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What are creative brand videos?

A creative brand video tells your audience who you are and how this relates to what you do.

It captures what makes you stand out, and what your brand stands for.

When it comes to company branding, creativity is key because it’s about inspiration rather than information – your brand video will practise what you preach. Your brand is amazing: you need an amazing video to let the world know.

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Why do you need creative brand videos?

A creative brand video will help you craft a brand image that resembles you. This is particularly true for company culture videos and employee branding videos: they convey the lifestyle you want to associate with your company and your product(s) and create a mental link between specific ideas or values and your work.

It can also help to convey a narrative about you that will be remembered to enable an emotional connection with your brand: that’s the essence of brand storytelling.

Last but not least, creative brand videos help to raise awareness about your company.

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What will a creative brand video look like?

A creative brand video gives a taste of what makes you unique.

How? By telling your unique story, or choosing an unexpected vantage point to generate insights that are refreshing and inspirational.

It can feature your staff telling the story of your brand, or tell an inspirational story that encapsulates what you believe in and works hard to promote.

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Tips for a successful brand video

Here’s some expert advice to get the most out of your brand video and make sure it reflects your values and company culture:

  • Create a plot. Think about your story not as a timeline, but as an unfolding narrative with heroes, difficult choices, unexpected challenges and creative solutions – if you’ve made it where you are today, your story has all of these for sure.
  • Feature your ‘wow’ factor. If you’re unsure what it is, review your three ‘P’s: product, people, project. One of them is likely to deliver a strong narrative that can boost your company branding.
  • Make sure your creative brand video resembles you. We’ve all seen commercials – most frequently at the movies, where inspirational ads have become somewhat of a norm – where the brand name at the end made us want to laugh out loud because of a missing connection between the advertised lifestyle and the product. For maximum impact, find a common denominator that needs no explanation.
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Top three use cases for creative brand videos