What are corporate videos?
Corporate videos get the message out there. Whether B2C or B2B marketing: use video to make your point and ensure you are heard.
Corporate videos are one of the best ways to talk to customers, potential hires or your own staff.
There are a myriad of use cases: from testimonial videos and product stories to expert videos, explainers and branding videos – video facilitates your corporate communications on many levels.
Corporate videos have as many purposes as your work has: they are the optimal way to explain a new procedure, showcase a project, present staff members, share expertise, train, exchange, promote and sell.
Why do you corporate videos?
Corporate video trends show that video is becoming a requirement for virtually every business. According to the Content Marketing Institute, 71% of B2B marketers and 66% of B2C marketers are using video marketing in 2020, and both figures are growing fast. Research also suggests that more than one in three people say they have been convinced to buy a product or service by a brand video.
When you need attention on something your business has achieved or is setting out to do, corporate videos are the way to get it.
Corporate videos make your messages appealing and easy to take in while ensuring they stick in the mind and resonate there for a long time.
Videos for internal communications are ideal for businesses with a large workforce: when you have something important to tell your staff, creating a video will make sure it stands out and reaches each and every employee.
What will a corporate video look like?
Choose the format for your corporate video based on its purpose: if you are explaining a process or illustrating the vision of a project in the making, 2D animation is a great choice for instance.
But you should consider live-action if your video serves to hire staff, present a team or highlight a concrete achievement or customer testimonial.
How to create a corporate video that will boost your brand
- Invest in a visual identity. Corporate videos can be an extremely efficient way to develop your brand image by combining a strong message and visual clues. Applying your corporate visual identity consistently to your videos will increase brand recognition.
- Make it personal. Corporate videos help you connect with the audience, and this works a lot better with a personal touch: include a call-to-action, tell a human story, highlight a relatable experience and increase your reach as a result.
- Give your staff the VIP treatment. Your internal audience deserves the same level of attention as your customers: they are your most valuable resource. Creating high-quality content to interact with them will boost their engagement, both with your content and with the company as an employer.