What are social media videos?
A social video is not just a video posted on social media. It’s a video produced with social in mind from the start and customised for each specific channel it will be posted on: an Instagram video ad will not have the same format as a Facebook or YouTube ad, a video posted for organic sharing on Twitter or a LinkedIn post – just a few of the different formats and platforms.
Tailoring your social video to different social media platforms means adapting them to each channel’s specific audiences and their surfing habits. This will maximise their impact and help you make a lasting impression.
Why do you need videos on social media?
Social media videos have become the number one tool for reaching your audiences. Not only because that’s where they hang out, but also because social platforms provide you with the tools needed to reach out to very specific target groups of people.
Statistically, videos deliver more engagement, broader reach and effective SEO. As such, they are a key component of virtually any successful online communication strategy.
Social videos will boost awareness of your brand, help your customers make informed decisions, drive sales and deepen engagement with your company or organisation.
What will a social media video look like?
A great Instagram video ad and engaging YouTube video ad will have different features. The ideal format will also depend on where your customers are in their decision-making process.
If you are unsure of what’s currently allowed or recommended on the different platforms, check out our ultimate spec-checklist for social videos – or get in touch with us. As a social video agency, we can provide you with tailor-made advice on which formats to use for which platform, content and message.
Tips for a successful social video
While there are big differences between the audiences and user habits on each social media channel, here are a few features that should be considered for most social video content:
- Shorter is better – attention spans are short
- Deliver fresh content –new, authentic & surprising stuff gets shared
- Entertain or educate – your audience needs to get something out of it
- Start strong – hook your audience right away
- Make sound optional – supply subtitles as much as possible
- Include a call to action